Detail from advertising devised and developed for Morland 'Old Speckled Hen' premium ale.
Fox illustrations by Gary Andrews.

Frequently Asked Questions

What if you don't have experience of my/my client's business?

No copywriter could know as much about your business or client as you do. Is that a problem? No - because (a) research is fundamental to the writing process and (b) approaching a subject with no previous experience of it - hence no preconceptions - means you get a fresh perspective.

However, I suspect you'll find your product or service listed in Accounts worked on. I've dipped into most market sectors in my career.


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