Ruddles Ale - Winner of a best ad photography Cream Award!
Taking a brand back to its roots.
Ruddles, a distinguished real ale, had suffered as a result of several changes of ownership. Its advertising was shockingly off-target when we won the account in a pitch against a top London agency. Our solution was to target Ruddles' core drinkers and revive its country origins. Coupled with some clever repackaging, it was a winning strategy.
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