Formerly DERA, the research arm of the MoD, the brief from QinetiQ was to build the profile of all its divisions quickly and economically. The challenge for me was to translate masses of highly technical information into user-friendly, benefit-led copy that would arm the sales team with powerful selling tools. We developed ads like this for specialist publications along with several suites of literature. By adding sizzle to the sausage, we really gave the sales team something to talk about!
Click on the link below to take a closer look at the advertising or click here to see the Transport brochure", or here for the "On the Case" brochure (front covers shown above).
For Creative Advertising or DM copywriting contact me here:
Tel: +44 (0) 1684 772 021
Mob: +44 (0) 7802 959 009