What, no telly?!
For the first time, Volvo launched an important new model exclusively below the line using DM and the internet. The brief was to change perceptions of Volvo from safe but boxy and boring to cars that were exciting, cutting edge and sexy to attract a younger market. Subsequent sales and market research indicated the campaign certainly accelerated sales.
For Creative Advertising or DM copywriting contact Val on:
Tel: +44 (0) 1684 772 021
Mob: +44 (0) 7802 959 009