Old Speckled Hen

From near extinction to brand leader in under 3 years.

This is an incredible story of how a successful brand can be built from scratch without spending millions and millions to do it. It makes fascinating reading for any agency or marketer so, for the full history, please click the link below. Speaking as "mother" to the character, responsible for the concept, copy and creative development of the brand, it's most gratifying to see the advertising unchanged after nearly 12 years - despite the account having moved to Greene King's London agency following the brewer's takeover of Morland.



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