Caradon Mira Rada commercial shower solutions

Showered with orders.

Our brief was to produce an economical direct mail piece targeting leisure centres and clubs to drive sales of Rada shower systems. As a member of a leisure club with woefully inadequate showers, I'd heard (or made) every complaint in the book. This mailer came straight from the heart and proved the most successful the client had ever run. It generated 1.75 million in sales (including one to my club)!

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