Lloyds Bank Private Banking.
A launch worth billions
Private banking was a relatively new concept when this campaign was developed. Given an identity created by Michael Peters, our brief was to implement it via a suite of literature and advertising in the national and financial press. With the invaluable help of some brilliant qualitative research, we were able to identify and precisely target nine prime markets. The ads were directed squarely and discreetly at each market individually. At the campaign's end, investments placed with the bank topped £3 billion.
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