Rare Breeds Survival Trust

How do you explain you have to eat them to save them?

Many of Britain's oldest breeds of farm animals genuinely face extinction. Which is unthinkable. However, farmers won't stock rare breeds unless there's a market hungry for the meat. Our brief was to boost donations significantly by persuading animal lovers to help us save these breeds - and serve them up for dinner. Very tricky. But these posters, seen at shows, exhibitions, vet's practices, country fetes and the like helped a lot.

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