Reviving a wilting brand.
Wolf Tools were losing distribution in garden centres. Awareness was low and there was no national advertising to build stockist confidence and drive sales. With a limited budget, it was decided to run small ads like these in prominent positions in the national press. The brief was to position Wolf Tools as the 'less effort' brand and plant the Wolf name foremost in people's minds.
The ads were designed for maximum standout and growth in sales of +20% was attributed directly to this campaign.
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